Having a newsletter may seem unnecessary for a podcast but it’s a great way to build up a loyal following. A newsletter allows your subscribers to keep up to date with the latest and upcoming episodes. Robinhood Snacks podcast has a daily and weekly newsletter. Each one gives small “digestible” financial news stories keeping to the same humor of the podcast.
Another reason is to monetize your podcast. With a newsletter you can promote your paid content, swag, or events. Green Beauty Conversations is a podcast hosted by Formula Botanica Organic Cosmetic School. They use newsletters to promote their blog, paid classes, and free workshops.
While newsletters are an easy way to keep communicating with your listeners between episodes, getting the signup form to them is no longer a challenge. PodSpout has integration with MailChimp. Now your listeners can sign up to your mailing list when they are already looking for more content from you. Here are the instructions for adding MailChimp to your account or you can have us do it for you for a fee. https://mailchimp.com/help/about-api-keys/